Word by the Rector


The diffusion of knowledge and technology should enable strong cross-cultural and cross-regional collaboration which will satisfy the requirements not only of the most developed countries of Europe, but also the requirements of other, less developed regions.

Prof. Mica Jovanovic, PhD, Rector of Megatrend University.


The new forms of education and training of the professional staff are considered as strategic goals in the development process of the so-called "participation of the organization" which should respond to numerous needs and aspirations of the nations of different origins and cultures, but live together in Europe.
The old Europe is moving towards The New Europe based on cultural regions, thus creating new mechanisms of external relations and internal cohesion.
‘The New Europe will depend on the success of transnational and transcultural interaction of knowledge and cultures’.
 Prof. Mica Jovanovic, PhD, (Intercultural management, Belgrade, 2001)


Acknowledgment to the Rector of Megatrend University for Contribution to the Cultural Development of Serbia

At the proposition by the prominent cultural workers, Cultural-educational Association of Serbia has granted the “Golden Badge” award to Prof Mica Jovanovic, PhD, the Rector of Megatrend University for his “contribution to the cultural development of Serbia”.  During a ceremony of the Association, with adequate artistic program, the award was given to Prof Mica Jovanovic, PhD by the poet Ljubivoje Rsumovic, president of the Cultural-educational Association of Serbia.
Professor Jovanovic is also the author of the book “Intercultural management”, which is used as a textbook in foreign universities, as it has also been published in English language. As written by the daily newspaper “The Politika” in the review of the book, “the author treats the strategy of multiculturalism as an important geo-economic and socio-cultural phenomenon”. His research of the intercultural dimension of international management is based on the experiences from Western Europe, USA and Japan. Professor Jovanovic, PhD teaches at universities and business schools in London, Bologna, Munich, Seoul and Tokyo.
During the same ceremony, the poet Rsumovic handed the “Golden Badge” award to several prominent scientific and cultural workers, among which are Professor Radovan Bigovic, PhD, Dean of Theological Faculty in Belgrade, Dragan S. Tanasijevic, a photographer, Olja Beckovic, a journalist, etc.